Reality of Sales Training Programs



Many times the truth behind the Reality of Sales Training Programs is very bitter and sweet too. Bitter for those who find this particular training as a waste of time and money but there is a lot more behind it. Sweet when people find unprecedented results from it. To enlighten you on both the facts, here is a write-up compiled with some important information .

A bad salesman can never be fixed via sales training –

It is always said that the only good training can do to a moron is that it can turn him into an idiot. See, it entirely depends on the person’s faith towards his or her work, whether or not he or she is full of motivation. Therefore, on a whole, it can be concluded that it is better to train a person who is hungry to do some sales rather than making an uninterested person to do it.

Sales training is certainly not a waste of time and money –

Let’s take the example of Motorola who invested a certain part of their revenue in the training of their staff. The result was outstanding. With every penny spent on training of its people, the revenue grew more which gave it a tough time to its competitors.

A follow – up is necessary for the salesperson –

In a total time of one month, a salesperson will lose to whatever he has learned in the last sales training; therefore, in order to avoid this, it is necessary that the salesperson is given the follow – ups at least once in a month.

Final words on the training –


Saying that training is a waste of time isn’t correct because the amount of training you do or get only results into some great results. Be it any profession, you need to practice your moves, your tactics in a way where your competitor wipes out from the market.

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